What is FBM (Fulfilled by Merchant)?

FBM, or Fulfilled by Merchant, is an order fulfillment method used by sellers on platforms like Amazon and other eCommerce marketplaces, where the merchant (or a third-party logistics provider like Storfil) is responsible for storing inventory, packing orders, and shipping products directly to the customer.

Unlike Fulfilled by Amazon (FBA), where Amazon handles logistics on behalf of the seller, FBM gives merchants greater control over their inventory, branding, packaging, and customer experience. This model is ideal for businesses looking to maintain operational oversight while still leveraging major online marketplaces.

​

How FBM Works

1. Product Listing:
   The merchant lists products on their chosen sales channels (e.g., Amazon, eBay, Shopify, etc.) and opts for FBM as the fulfillment method.

2. Order Received:
   When a customer places an order, the order information is sent to the merchant—or to a 3PL provider like Storfil.

3. Pick and Pack:
   The warehouse team (your fulfillment partner) locates the item in inventory, picks it, and carefully packs it to the seller’s specifications.

4. Shipping and Tracking:
   The order is shipped using the selected carrier, and tracking details are uploaded to the sales channel and sent to the customer.

5. Customer Support and Returns:
   With FBM, merchants (or their 3PLs) manage customer inquiries, returns, and restocking—offering full flexibility to tailor the experience.

​

Why Choose FBM with Storfil?

At Storfil, we specialize in offering high-performance FBM solutions that empower your brand to scale efficiently while retaining full control over your customer experience. Whether you're an established Amazon seller or launching your first eCommerce store, our FBM services are built to support your growth.

📦 Seamless Integration

Our systems integrate with major eCommerce platforms and marketplaces, ensuring real-time syncing of inventory and orders.

🚚 Fast, Accurate Fulfillment

With strategically located warehouses and streamlined pick-pack processes, we ensure your customers get their orders quickly and accurately.

🔄 Returns & Customer Support

We handle reverse logistics, restocking, and customer service workflows, taking pressure off your internal teams.

🧾 Custom Packaging & Branding

FBM gives you the ability to use branded packaging and include inserts or custom touches—something not possible with Amazon FBA.

💰 Cost-Effective & Flexible

Avoid long-term storage fees and gain full control over shipping costs and logistics operations with flexible pricing models.

​

Is FBM Right for You?

FBM is ideal if you:

• Want to control your brand experience

• Sell large, heavy, or slow-moving items (which are costly to store in FBA)

• Need multi-channel fulfillment across Amazon, Shopify, and beyond

• Want to avoid Amazon FBA limitations such as storage caps or peak-season fees

• ​

Storfil: Your Trusted FBM Partner

As a trusted 3PL provider, Storfil is equipped to manage your entire FBM operation—from storage and fulfillment to returns and customer support. Whether you're shipping 100 or 10,000 orders a month, our scalable infrastructure and dedicated client support ensure you’re always covered.

Let Storfil help you take control of your fulfilment, streamline your operations, and deliver exceptional customer experiences—all under your brand.

​

Ready to simplify your FBM fulfilment?

Contact us below today to learn how Storfil can support your business with tailored FBM solutions.